Wood you believe it? – Heriot-Watt University student Dawn Ellams designs a range of eco-friendly jeans made from wood pulp with an ink-jet printer sprayed-on ‘denim’ pattern.
The high-tech cloth uses a fifth of the water and energy of a traditional denim, and drastically cuts out water pollution at the indigo dyeing process.
Above left: does my bum look small in this? – fashion student Amber Lorimer road-tests a pair of the no-denim legwear.
Below left: Dawn Ellams fits out fashion student Amber Lorimer.
Below right: you can (almost) try this at home – an ink-jet printer creates the patterns on ‘Tencel’ wood-pulp light cloth.
Publications include a nice big spread in the Daily Mail in print and online, the Daily Express, Daily Star, Sunday Post and the Border Telegraph. Also in trade publications including the World Textile Information Network.
Pictures for Heriot-Watt University School of Textiles and Design and Pagoda PR.
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